Carson Hocevar Chili’s Hat – No. 77 Racing Style with Bold Chili-Inspired Design

Chili’s and Spire Motorsports announced a multi-year partnership extension in January 2026, continuing to link the restaurant brand with Carson Hocevar and his No. 77 Chevrolet. This agreement expands a relationship that had already generated significant buzz during the previous season.The partnership became even more meaningful in April when Hocevar secured his first Cup Series victory at Talladega.

Crafted from durable cotton-blend twill fabric, the Carson Hocevar Chili’s Hat features quality hardware, a curved brim, ventilation eyelets, and sturdy reinforced stitching, making it ideal for everyday wear. Its structured design offers long-lasting comfort while maintaining its shape perfectly. With a dominant black color scheme accented by crisp white details, it is a versatile choice for race weekends, travel, casual outings, or completing a streetwear look.

The hat features a sophisticated black base, highlighted by a large white embroidered number 77 on the front and a vibrant red chili pepper graphic with bright green accents on the opposite side. A vertical gold award graphic sits at the top, evoking the high-stakes nature of racing and creating a striking contrast against the dark fabric background.

Why the Chili Pepper Stands Out

The red chili pepper graphic provides the cap’s boldest splash of color.Its vibrant red body and bright green details create a striking contrast against the black background, forging a fun connection to the Chili’s brand while maintaining the energetic spirit of racing merchandise.The design configuration also adds a sense of depth to the image.

The partnership has become known for doing more than placing a restaurant name on a race car.From the “Ride the ’Dente” concept to themed suits, retro paint schemes, and Hocevar’s Talladega celebration, the collaboration has repeatedly blended racing with humor and fan-focused ideas.